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Category: Business
2026 Marketing Trends: How JPrutzman Enterprises Is Staying Ahead of the Curve
As we move into 2026, one thing is clear: marketing is evolving faster than ever and standing still is no longer an option. At JPrutzman Enterprises, we spend a lot…
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AEO vs. GEO: How Search Optimization Is Evolving in the Age of AI
The world of search is changing fast, faster than anything we’ve seen since Google first appeared. For years, SEO has been the foundation of digital marketing, helping businesses get found…
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How to Set SMART Social Media Goals for 2026
As the year winds down, it’s the perfect time to take a step back and set clear goals for your business’ social media strategy in 2026. Instead of simply posting…
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How to Prepare Your Business for the Holidays: A Business Marketing Guide
The holidays always seem to sneak up faster than expected—and for small businesses, that can mean a whirlwind of to-dos, events, and end-of-year campaigns. But with a little planning (and…
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How Events Can Elevate Your Brand: Turning Gatherings into Growth
In today’s digital world, where emails, ads, and social media dominate, face-to-face experiences stand out more than ever. That’s why events—whether large conferences, intimate networking sessions, or community gatherings—are one…
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Lights, Camera, Connection: How Small Businesses Can Use Live Video to Build Trust and Boost Sales
In a world where connection matters more than ever, live video has become a game-changer for small businesses. It’s not just about showing your face on camera—it’s about giving your…
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Mastering Professional Meeting Behavior: Tips for Success
Workplace dynamics have evolved since COVID, but meetings remain essential for collaboration and decision-making in businesses. Whether in person or virtual via Zoom, Teams, or another platform, meetings provide a…
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Spring Allergies & Marketing: How Big Brands Influence Your Choices
As the flowers bloom and the weather warms, many people welcome spring with open arms—until allergy season strikes. Watery eyes, sneezing, congestion, and itchy throats are just a few of…
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Spring Clean Your Marketing Strategy: Refresh, Refocus, and Revitalize
Just as Spring beckons us to declutter our homes and workspaces, it’s the perfect time to give your marketing strategy a thorough cleaning. At JPrutzman Enterprises, we believe that regular…
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Degrees in Demand: The Most Popular Marketing and Communications Degrees
Degrees in Demand: The Most Popular Marketing and Communications Degrees In today’s rapidly evolving job market, choosing the right specialization or degree is essential for advancing your career. As businesses adapt…
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