Using Social Media to Promote Your Brand

Social media is an industry that never seems to stop growing. There are countless sites that each have their own demographics and purpose, and more people are signing up every day. Today, there are more than 3 billion users on social media, so incorporating your business into these platforms is a crucial part of running a company. Social media has become a huge tool in marketing, especially when it comes to advertisements and increasing your business’ brand awareness. Not only this, but connecting to various platforms can help increase sales, clients, leads, and so much more.

Social Media

So, how do you use social media to promote your business?

A key step in promoting your business is locating your target audience. Each site has their own distinct demographic, and pinpointing who you want to reach is your first step. For example, if you’re aiming for younger customers, such as Millennials or Gen Z, sites like Instagram and TikTok are great places to promote. However, platforms such as Facebook and YouTube generally have higher-earning users, which makes them an ideal place to post advertisements. Many of these sites also offer analytics for businesses profiles, allowing you to see how well each post is doing and better keep track of what is/isn’t working.

While trying to cover ground on every site may sound temping, it’s more important to focus on those sites where your target audience is already active. Doing this will strengthen the connection you have with your customers, in addition to reaching more potential customers who fit the same demographic.

Post engaging content! Having a cohesive feed, including a color scheme or repetition, can help strengthen your brand identity, and leaves customers remembering your name and goals. If you publish similar images/posts, users will recognize your brand and it will stay fresh on their minds. It’s also beneficial to humanize yourself to your customers. Connect with your audience, discuss your brand values, and show some behind-the-scenes content. Using the “stories” tool is a great way to do this, because it will show up on your followers’ timelines without taking away from the main information on your page. When people are behind what the company is about, they’re more likely to support it.

Instagram Feed

Try and be as active as possible! Even if you don’t necessarily have business information to discuss, continue to stay active with your followers. You don’t want people to forget about you and your brand, which may happen if you take long hiatuses from your social media accounts. A helpful way to stay relevant on your socials is to schedule your posts. Using tools, like Hootsuite™, can keep you on track of your posting schedule, and allows you to schedule posts down to the minute. Ideally, you want to post during regular business hours, so you know that users are awake and active.

More and more businesses are incorporating social media platforms into their marketing plans. Having a presence on various sites is crucial in keeping your brand relevant nowadays and can drastically increase traffic to your site. Know your demographic, post engaging content and stay active. Social media platforms offer so many helpful tools for businesses, so take advantage of them!