3 Important Questions to Decide Where to Spend Your Marketing Dollars

Questions to Ask to Determine Where to Spend Marketing Budget

With the ever-growing number of options to market your company, I find that one of the first questions a client asks is where should I spend my marketing budget? This question is not answered without understanding the client’s marketing history and answering three important questions: what is the value and purpose of your product or service? Who is your target audience? And what is the best platform on which to reach them? After answering these three questions, I can help you determine where to spend your money. And do not forget to track what works and what doesn’t. A marketing plan is a fluid piece and you can adjust based on your ROI.