SEO in 2023
When it comes to SEO advice, there is a lot of pertinent information you need to know when making a SEO strategy. To start you must consider the context of your business and your digital presence. You also need to understand your company inside and out to best determine your site’s relevant search terms. Lastly, you know your business but what content is your audience searching for? Having first-hand knowledge of the content your audience is actively searching for is key to creating your SEO plan.
Google encourages marketers to follow E-A-T or Expertise, Authority and Trustworthiness. Google evaluates these metrics to determine the overall quality of a company’s webpage. Since anyone can create a webpage and post content, Google wants to ensure this content comes from a credible and respected source. Your content must be accurate and user-friendly or Google will not show your company on the results page.
When looking ahead to 2023, Core Web Vitals will continue to be crucial in an effective SEO strategy. These measurements will help you understand your website’s overall user experience. The better your website, the better chance that Google’s algorithm will boost your content to the top of the results page. The Core Web Vitals are LCP (largest contentful paint), FID (first input delay) and CLS (cumulative layout shift). LCP demonstrates how quickly your website’s content loads. Your organizations should strive for an LCP of 2.5 seconds or less! FID measures how fast your page loads after a user interacts with your page. Your site should be able to load quickly, allowing users to interact in 100 milliseconds or less. CLS is the number associated with unexpected layout shifts in the loading phase. Your site CLS should receive a measurement of less than 0.1 on this 0 to 1 scale.
Every business wants to stay ahead of the competition, and landing on Google’s page one ranking is the best way to achieve this in 2023 and beyond!
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