Twitter Trends 2022

While the world has felt unpredictable over the past two years, Twitter used this time to analyze billions of tweets to predict the next must-know trends. Cultural and data experts found three big trends that have taken over Twitter. From The Great Restoration to Fan-Built Worlds to Finance Goes Social, Twitter provides a sneak peek into what movements will drive business in 2022. The conversations on Twitter show a shift toward healing the planet by healing ourselves.

The Great Restoration is focused on creating change among ourselves as well as brands. Consumers are tired of being the only ones to care about climate mitigation. Brands need to take action and create systemic change to keep up with consumers expectations. In 2022 consumers call the shots and brands must pay close attention.

The Fan-Built Worlds trend is the space created online by fans who go to Twitter to create niche communities. These communities hold power by creating worlds through cosplay, role-playing games and virtual marketplaces. Brands have the responsibility of respecting and supporting these spaces. Virtual worlds are a new way for brands to find what their customers love and deliver it in a digital way.

Finance Goes Social is the third trend data experts have observed. The increase in virtual communities has resulted in cryptocurrency Twitter. A space where finances have entered the social conversation. This trend has boosted a community of experts and everyday people who freely share their knowledge. The increasing talk about cryptocurrency and NFTs has led to the average person feeling more comfortable to invest. Now brands have the opportunity to create something that is meaningful to their community. NFTs allow brands to create something that gives value and ownership to their customers.

Brands must keep these trends in the forefront of their mind when making decisions in the future.