2022 Video Takeover

In 2022 marketers have become increasingly aware of the drift toward video content. About 71% of marketers plan on releasing video content this year in efforts to capture more attention from evolving social media platforms. This year marketers have made it clear that they plan to increase their budgets toward video based apps like TikTok, Pinterest and Snapchat. While social media platforms like Facebook and Instagram are considered the most effective marketing platforms overall, TikTok has shown the biggest jump in effectiveness from 2021 to 2022 by 700%. TikTok announced that they will release a 10-minute video option later this year. This new feature will allow more freedom for both consumers and marketers.

As consumers attention spans reduce over time, marketers will have to work harder to create content that will stand out. Brands can use video content to their advantage by giving their brand a stronger personality. Social media networks like TikTok encourage marketers to make content that fits organically. TikTok’s brand operates on the tagline “Don’t make ads. Make TikToks.” Consumers are holding brands to a higher standard and do not want to feel like their social media experience is being interrupted by ads. Brands must pay attention to their audiences mindset and get creative with engaging content.