You are on social media and notice there is a word or a series of words behind a hash symbol (#) in posts – that is a hashtag.
Hashtags are a free way to help to organize and categorize content, which enables the social media platform to present the right content to the right users.
Hashtags have multiple different purposes — here are a few: gain more likes, engage a larger audience boosting your organic traffic, help build your brand and create brand recognition, gain more followers, make more sales, broaden your brand’s reach, acquire new customers.
For instance, here’s a list of the 10 best Instagram hashtags for likes, according Websta.me –
What #hashtags do you use and why?