“How often should I publish a blog?”

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“How often should I publish a blog” is one of the most common questions I am asked.

My recommendation is to be consistent.  Whatever timing works best for your business – once a week, every other week, once a month – the key is to be consistent!

Research from the Content Marketing Institute shows 75% of the most successful B2B marketers always or frequently deliver content consistently compared to 59% of the overall sample.

In short, create quality content consistently.