What’s in a Name: How to Formulate the Most-Effective Business Name

Ever have one of those moments where you think of a great idea and shortly afterwards, an astounding name? In a matter of minutes, your googling if your name is already taken on the market. But, just when you’re ready to sprint out the door to “Shark Tank” auditions and plaster your company everywhere, take a moment to think. Is your company name effective? What does it say about your business’s location? Or its consumer market? Is it just something cute, or does it actually serve a purpose? All of these questions can seem overbearing at first, or stifling to one’s creative juices; however, the name of your business could make or break your consumer success. So, before ordering a thousand laptop stickers of your brand name, review the infographic below to see what you need to consider.

(Infographic courtesy of Business Backer)