When you are part of a business you have to make sure you keep your clients happy. You need to create a relationship with them. Face-to-face interaction can help build a bond between you and your client.
Here are some tips and tricks for when you want to get to know your client better:
Don’t make assumptions
This is the first rule when trying to get to know your client. This should be a known thing but don’t assume anything before or even after meeting with the client. You are there for business and shouldn’t have any assumptions of them.
Follow them on social media
Social media sometimes seems to run the world so this is an important step in creating that bond with the client. By doing this, it shows that you are interested in what they are doing and can be updated when they post something new. By just following them on social media, it can make you stand out to them against other competitors.
Go somewhere out of the office
Coffee or lunch are more casual ways to meet than a formal business meeting. If you are sipping coffee or at lunch it is more likely you won’t just get right down to business with the work talk. This also helps with face-to-face interaction so there can be a face to the email address they have been in contact with. Even if you aren’t going to meet for coffee or lunch, go somewhere that is out of the office. A change of scenery is a good way to get to know someone so it isn’t always just a formal business meeting.
Again, this may be obvious but ask questions!! This is important when trying to get to know your clients better. This shows that you are interested in their company and what they have to say. The normal Who, What, Where, When, Why, and How questions could even work. Who are they? Who are their clients? What do they do for their business? What are their goals? Where are they now and where do they want to be in the future? When did they have the idea to start their company? Why are they in business? Why did they start their company? How does their company operate?
Go to where they are
If they are having or sponsoring a function, GO! This can help you understand how they work when its not a meeting with you. See how they interact with other people and how the company works together. This also gives you the opportunity to meet other people in the company.